Inspired by the birthplace of Salsa, this Beirut-based restaurant is named after the Colombian city of "Cali". Cali serves authentic Colombian food & drinks, and hosts daily dance and musical shows. AIM worked on a brand identity, collaterals, and marketing materials that capture the unique spirit of the place, borrowing from traditional Colombian textile patterns, as well as the architecture and people of Cali. 


Brand Identity
Brand Communication

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